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Tour De London: Hitting the Town and the Shops

on
December 2, 2021

It’s safe to say that most of us denimheads are veterans when it comes to online shopping. We’re all used to zooming in on dark selvedge to try to get a feel for the cut and the fabric and scoping out the size chart. Every time we click on…


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The Best of the Rest: 7 Spot Prizes for Stand-Out Faders

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November 3, 2021

Since this Halloween weekend, we’ve been giving out our version of candy. We’ve been handing out piles of well-made denim, boots, belts, wallets, and other incredible prizes from our sponsors.
Each of the faders in our Top 10 have stuffed their sacks full of sweets and treats, and we’ve still got a…


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Indigo Invitational Y2 Top Ten: The Best of the Best

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October 31, 2021

When this competition started thirteen months ago, there were early indications that the Indigo Invitational Y2 would be a tight race. There were some early front-runners, but with each passing month, new potential champions appeared. Those who looked like definite podium finishers at the start never really managed to…


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Accidentally Slow: How We Support Slow Fashion

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October 23, 2021

One of raw denim’s biggest draw cards is its unmatched ability to pull us out of the fast-moving fast-fashion current and into the lazy eddy of slow fashion. In this slow-moving water, rather than being pulled from one seasonal rapid to the next, we can float on our backs….


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The Quest for Personal Best: The Only Result that Matters

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October 21, 2021
It's a competitive race at the top, but in the middle of the pack, it's all about that push for a personal best. Race against yourself and you'll cross the line a winner.


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Step Into the Light: Making the Case for Competing

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October 19, 2021

We started the Indigo Invitational because we believe that fading is an experience that becomes more exciting and rewarding when it is shared with other enthusiasts. Our competitors feel the same way. They don’t compete for the prizes, or even for the glory of victory. This competition is not…