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The Redline Rally was, more than anything, about proving a point. We were convinced when we started the jacket and shirts competition that the same kind of dedication we apply to our jeans in the Indigo Invitational can produce spectacular above-the-belt fades. Last year, more than 100 faders signed…
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I tend to be drawn towards brands that throw fastballs right over the centre of the plate. No sinkers, screwballs, or knuckleballs—just the straight heat. When the denim is great and the construction is solid, this is all you need. Lob that classic pair right down the centre at…
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It’s the most wonderful time of the year. Who knew Andy Williams was actually singing about the Indigo Invitational? Not buying it? I knew it’d be a tough sell. Moving on.
We are just one week out from the start of the third installment of the Indigo Invitational, and…
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Iron Heart pairs continue to be stellar performers for our competitors. They dominated the podium last year, taking the gold medal for the first time (unseating Y1 champ Samurai Jeans) and repeating as bronze medalists. For faders who expect to take their jeans there and back again, Iron Heart…
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The Indigo Invitational Fade Competition started as a small group of denimheads who wanted to see what could happen if we pushed each other to produce the best fades possible within a year. We started small, registering 115 competitors in Year One. A little more than a year later,…
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It’s safe to say that most of us denimheads are veterans when it comes to online shopping. We’re all used to zooming in on dark selvedge to try to get a feel for the cut and the fabric and scoping out the size chart. Every time we click on…
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Since this Halloween weekend, we’ve been giving out our version of candy. We’ve been handing out piles of well-made denim, boots, belts, wallets, and other incredible prizes from our sponsors.
Each of the faders in our Top 10 have stuffed their sacks full of sweets and treats, and we’ve still got a…
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When this competition started thirteen months ago, there were early indications that the Indigo Invitational Y2 would be a tight race. There were some early front-runners, but with each passing month, new potential champions appeared. Those who looked like definite podium finishers at the start never really managed to…
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One of raw denim’s biggest draw cards is its unmatched ability to pull us out of the fast-moving fast-fashion current and into the lazy eddy of slow fashion. In this slow-moving water, rather than being pulled from one seasonal rapid to the next, we can float on our backs….