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Batter’s Box: 5 Pairs at the Top of the Full Count Order

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April 7, 2022

I tend to be drawn towards brands that throw fastballs right over the centre of the plate. No sinkers, screwballs, or knuckleballs—just the straight heat. When the denim is great and the construction is solid, this is all you need. Lob that classic pair right down the centre at…


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Five Steps for a Positive Indigo Invitational Experience

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April 3, 2022

It’s the most wonderful time of the year. Who knew Andy Williams was actually singing about the Indigo Invitational? Not buying it? I knew it’d be a tough sell. Moving on.
We are just one week out from the start of the third installment of the Indigo Invitational, and…


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Tour De NYC: The Indigo Invitational in the Big Apple

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March 23, 2022
New Yorkers have easy access to denim specialty shops. We poked our head in at four of these shops and got their recommendations for Y3.


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Diamonds in the Raw: Crate-Digging with Iron Heart

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February 8, 2022

Iron Heart pairs continue to be stellar performers for our competitors. They dominated the podium last year, taking the gold medal for the first time (unseating Y1 champ Samurai Jeans) and repeating as bronze medalists. For faders who expect to take their jeans there and back again, Iron Heart…


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What is the Indigo Invitational?

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January 3, 2022

The Indigo Invitational Fade Competition started as a small group of denimheads who wanted to see what could happen if we pushed each other to produce the best fades possible within a year. We started small, registering 115 competitors in Year One. A little more than a year later,…


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Tour De London: Hitting the Town and the Shops

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December 2, 2021

It’s safe to say that most of us denimheads are veterans when it comes to online shopping. We’re all used to zooming in on dark selvedge to try to get a feel for the cut and the fabric and scoping out the size chart. Every time we click on…


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The Best of the Rest: 7 Spot Prizes for Stand-Out Faders

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November 3, 2021

Since this Halloween weekend, we’ve been giving out our version of candy. We’ve been handing out piles of well-made denim, boots, belts, wallets, and other incredible prizes from our sponsors.
Each of the faders in our Top 10 have stuffed their sacks full of sweets and treats, and we’ve still got a…


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Indigo Invitational Y2 Top Ten: The Best of the Best

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October 31, 2021

When this competition started thirteen months ago, there were early indications that the Indigo Invitational Y2 would be a tight race. There were some early front-runners, but with each passing month, new potential champions appeared. Those who looked like definite podium finishers at the start never really managed to…


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Accidentally Slow: How We Support Slow Fashion

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October 23, 2021

One of raw denim’s biggest draw cards is its unmatched ability to pull us out of the fast-moving fast-fashion current and into the lazy eddy of slow fashion. In this slow-moving water, rather than being pulled from one seasonal rapid to the next, we can float on our backs….


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The Quest for Personal Best: The Only Result that Matters

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October 21, 2021
It's a competitive race at the top, but in the middle of the pack, it's all about that push for a personal best. Race against yourself and you'll cross the line a winner.