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Selvedge

Articles

Tour De London: Hitting the Town and the Shops

on
December 2, 2021

It’s safe to say that most of us denimheads are veterans when it comes to online shopping. We’re all used to zooming in on dark selvedge to try to…

Articles

Step Into the Light: Making the Case for Competing

on
October 19, 2021

We started the Indigo Invitational because we believe that fading is an experience that becomes more exciting and rewarding when it is shared with other enthusiasts. Our competitors feel…